Header Image

I just saw an ad on television that really caught my attention. Featuring snowboarder Louie Vito, the spot was created using Louie’s home movies. It goes back to his 2nd birthday and shows all the ‘little steps’ along the way that led to his snowboarding passion and success. I found an article in the NY Times about the campaign (for TD Ameritrade) which divulges that not all the ‘home movies’ are actually home movies…nevertheless the ad agency requested and collected old videos, super 8 film, photographs to create the campaign – with Louie, skater J.R. Celski, and others. These spots are edited quite well and demonstrate how effective home movies can be to help tell a powerful story. When our clients have home videos and old films we get excited – these materials make for compelling moments in the videos we produce.
NY Times Article: http://tinyurl.com/lu54u5d
JR Celski ad: http://tinyurl.com/mtygdz9
Louie Vito ad on youtube: http://tinyurl.com/n6wmmu5